JENNAIR

Born to lead... Not follow.

Jennair is a luxury kitchen appliance company that recently was rebranded. This non-apologetic brand relishes in destroying the idea of old luxury and rising from the flames as the new form of luxury that is BOUND BY NOTHING. I work on a team with a writer based in New York to concept and create evergreen social campaigns and Activations for design fairs. I worked under the direction of the senior creative team in New York.

BLACK OUT VIDEO

Storyboard for Black Out Video. Featuring the black obsidian interior Column. Created as part of teaser content for Westedge Design Fair.
I oversaw the production of the videos, providing feedback and approvals.

IGNITE AN UPROAR Video

Storyboard for Ignite an Uproar Video. Featuring the mixed metal grill top. Created as part of teaser content for Westedge Design Fair.
I oversaw the production of the videos, providing feedback and approvals.

SET YOURSELF FREE Video

Storyboard for Set Yourself Free Video. Created as part of teaser content for Westedge Design Fair. I concepted with a writer and created storyboards to present to the client.
I oversaw the production of the videos, providing feedback and approvals.

CUTS TEXTURE STILLS

Created a series of stills featuring CUTS, decorative leather panels for the Column refrigeration units.
Each post features a different leather, Carbon, Caviar, Cognac, or Croc, and texture and color inspiration for the leather and corresponding handle.

Double CUTS

Created a series of stills and cinema-graphs featuring double panel CUTS, decorative leather panels for the Column refrigeration units.
Each post features a different leather and texture inspiration for the leather. The backgrounds feature subtle movement that highlights the inspiration and texture of the leather.